It’s finally here! We’re super excited about our new denim collection for fall. There are so many lengths, washes and fabrics to choose from —including new EVERflex™ that’s made to stretch, flatter and hold you in. Plus, we’re America’s #1 destination for Silver Jeans Co. and we have incredible styles from Vigoss and Flying Monkey. We shipped all of this amazing new denim to California for a gorgeous fall photo shoot. Go behind the scenes and see how our expert stylists paired trending denim with pretty tops and booties for the in-between season (now) and beyond.
We chose California because the weather is always so beautiful. We shot outdoors and inside this cool studio.
We unpacked boxes and boxes of clothes for this shoot — 20 to be exact! Then we started creating our original looks.
Stylists spent hours prepping models while seamstresses and craft service got busy.
Photographers worked to get the lighting just right. As you ‘grammars know, it’s key to the perfect shot!