We’re tickled pink to support the Breast Cancer Research Foundation (BCRF) this May in all of our boutiques across North America and online on Since last May, we’ve raised over $320,000 — that’s 6,400 hours toward groundbreaking research.

Best of all, this May you can help us give breast cancer the boot by donating at any one of our boutiques or online to BCRF, of which 100% of your donation will go directly to the cause. That means for every $25 you donate, a half hour will go toward groundbreaking research for a cure.

In addition to donating online, you can also wear your support on your sleeve by shopping the cause with our Power of Pink collection. Whether you pick a dress, pullover, tee or a necklace, 50% of the purchase price of these items will be going directly to BCRF and finding a cure. That’s the Power of Pink!

Can’t get enough? See how our brand ambassadors are showing their support and style with the Power of Pink collection. And don’t forget to share how you’re wearing your support for BCRF on Instagram @maurices using #discovermaurices #servicewithstyle